Personal Branding Photography
Personal branding photography for business is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With head shots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.
Is a personal branding session right for you? How do you know if you need a personal branding session?
You should consider a personal branding session:
~ If you own any kind of business.
~ If you are the face of your brand and it is important for people to connect with you.
~ If you wish to take your business to the next level by stepping up your visual branding.
~ If you want your web and print presence to look fresh, polished and professional.
Personal Branding Photo Sessions show more about who your are!
These sessions are more customized than a head shot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. We help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.
These sessions also differ from our regular sessions in that we include the digital files. You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.
We are happy to set up custom recurring photography packages with periodic images around your place of business based on your needs. Recurring packages are great to provide content for new social media posts to keep your content fresh and matching your brand!
You can see some examples of head shots and personal branding photographs in our pArt of Life Photography headshot gallery. If you want more information on a headshot session you will want to check out our HeadShot Photo Session blog post! Let’s talk and build a custom photo session just for you, or for you and your team!
Check out the Personal Branding by pArt of Life Photography magazine!