Personal Branding Photography

Personal Branding Photography

Personal Branding Photography for businesses is a relatively new aspect of visual branding.  Savvy business owners are jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With head shots, the focus is simply you, usually using photography from the waist up. Headshots are incorporated into business branding photography.  In addition, we delve deep into not just who you are visually, but also telling the story of what you do and why you do it.  We accomplish that with detail shots, lifestyle shots, photos of you in action, you with your products, and more. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.


personal branding photo session rochester michigan


Is a personal branding session right for you? How do you know if you need a personal branding photography session?

You should consider a personal branding session if you:
~ own any kind of business.
~ are the face of your brand and it is important for people to connect with you.
~ wish to take your business to the next level by stepping up your visual branding.
~ want your web and print presence to look fresh, polished and professional.

Personal Branding Photography Sessions show more about who your are!

These sessions are more customized than a head shot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the planning stages. We help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.

These sessions also differ from our regular sessions in that we include the digital files. You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.

realtor personal branding photo session


business branding photography rochester michigan

These images are from ReMax’s Lia LoChirco‘s personal branding photography session in Rochester Michigan.  Lia is thrilled with her new look bring more of her personality to her perspective clients.

Business Branding Photography

Business Branding Photography also may include recurring photography packages.  These additional images are also very valuable to have to boost your business.  These images are periodic images around your place of business based on your needs.  Recurring packages are great to provide content for new social media posts to keep your content fresh and matching your brand!

You can see some examples of head shots and personal branding photographs in our headshot gallery.  Let’s talk and build a custom business branding photography session just for you, or for you and your team!

Check out the Personal Branding Photography Magazine by pArt of Life Photography!

Stoney Creek High School Senior Portraits

Stoney Creek High School Senior Portraits

Stoney Creek High School Senior Portraits with Evan!  School is wrapping up for Seniors at Rochester Community School!  It’s a crazy year and these awesome seniors are missing out on many timely traditions but their accomplishments can’t be diminished.  Evan will be attending Northwood University’s BBA/MBA Honors Program majoring in Entrepreneurship after attending Michigan National Guard training in Fort Jackson SC this summer.  He was involved in Key Club, National Honor Society, and Cross Country.  All while getting a business off the ground!  Evan founded EMC Applied Products LLC, which involves applications of anti-microbial coating on high contact surfaces.  I can’t even imagine all that went into that business venture.

Evan’s sessions (yes, two) were so great!  It was great helping Evan and his parents create new memories.  For me, I’ll always treasure when his mom told me his sessions were a true highlight of his high school years.  I’m glad they have an album of images to take them back to these days any time they want to take a trip back in time.

For the first session we went to the historical Van Hoosen Farm and Museum, close to home, where he spent a lot of time while growing up.  This farm is just a gem in Rochester!  The kids learn about the history of the place during school field trips but I think it’s the gorgeous land and river that capture their heart.  During our session he found a crayfish, a snake and toad – just like old times!

Stoney Creek High School Senior Portraits at Van Hoosen Farm and Detroit

Stoney Creek High School Senior Portraits at Van Hoosen Farm and Detroit

Stoney Creek High School Senior Portraits at Van Hoosen Farm\ Stoney Creek High School Senior Portraits at Van Hoosen Farm


Detroit senior portrait session

After the farm we headed off for Detroit.  The style and vibe of Detroit never disppoint and it was the perfect backdrop for this Senior with great business accomplishments and future aspirations!

Stoney Creek High School Senior Portraits


Stoney Creek High School Senior Portraits Detroit


Stoney Creek High School Senior Portraits Detroit


My goal is for my seniors to relax, have fun and let their guard down so I can capture the many aspects of their personality.  So spontaneously dancing is perfect when it happens!

Stoney Creek High School Senior Portraits Detroit



Van Hoosen Farm Senior Portrait Session

In the fall we went back to Van Hoosen Farm to capture Evan in the glorious fall colors.  Another good time, with more fun poses captured!

Stoney Creek High School Senior Portraits

Stoney Creek High School Senior Portraits

Stoney Creek High School Senior Portraits at Van Hoosen Farm


Class of 2021 it’s time to think about your Stoney Creek High School Senior portraits.  Class of 2021 Rochester High School and Adams High School seniors I’d love to talk to you about your senior portraits. Class of 2021 let’s chat!  Check out the pArt of Life Photography Senior Gallery!  Stay tuned for our Senior App with tips on preparing for your session!


360° Virtual Tours for Real Estate and businesses!

360° Virtual Tours for Real Estate and businesses!

360° Virtual Tours for Real Estate and Businesses

We are happy to announce that we offer 360° Virtual Tours for Real Estate and Businesses.  These 360° Tours are a great way to show off your real estate listing, business, retail store, neighborhood amenities and more.  Unlike walk through videos, viewers can focus on what they want to focus on, instead of it passing them by. For real estate listings these virtual tours will appear on their listings, and other 3rd party listing sites.  We also include embed links so that the tours can be embedded in your website.  For businesses the tours can also be embedded in your google business listing. Imagine the possibilities!  Your customers will love it!

  • Virtual Tour from the comfort of your own home at your own pace
  • 360° visual field so you don’t miss a thing
  • Live option for screen sharing so realtors and clients can tour the home together, virtually.
  • When viewed from a phone with motion setting you can just turn your phone to change your view
  • Links provided for MLS which appear on and most third party listing sites
  • Embed links for your business website


Check out this 360° Tour!

360° Virtual Tours for real estate and businesses

Introductory Pricing starts at $120 for residential real estate listings when packaged with standard ‘still’ listing photography.  We also offer aerial drone photography by FAA certified Part 107 drone pilots.

360° Tours are a great way to show off your residential real estate listing, commercial real estate, boutique shop, cafe/coffee shop, salon, medical office, fitness center, law firm, restaurant, school, neighborhood amenities, country club, hotel, retail – large or small, city and community parks, car dealerships, etc.


I’d love to hear from you and discuss your needs!  Click here for the CONTACT FORM.  If you are ready to check out all the services we provide, here is a REAL ESTATE PHOTOGRAPHY ORDER FORM.  I’d love to talk to you in person about how we can meet your needs!



Stoney Creek varsity Senior Portraits

Stoney Creek varsity Senior Portraits

Stoney Creek Varsity Senior Portraits

We knew we wanted to feature Reid’s participation in varsity sports for his Stoney Creek Varsity Senior Portraits.  Since Reid just wrapped up his senior season on the Soccer team we went to the field at schools for some extra cool shots!  After a few tries of finding the field busy we ended up with the perfect night.  I love bringing along lighting to make images like this a possibility with the right lighting on the person and showing off the beautiful background in it’s full glory.  In addition to soccer, Reid plays lacrosse and runs track.  On top of that he’s a great student and a great guy!  He was such a good sport and we had a great time for his senior portraits.

stoney creek varsity senior portraits

Downtown Rochester Senior Portraits

Reid’s senior session started out in his hometown of Rochester.  Gotta love a Rochester senior that can appreciate his hometown.  Rochester is full of great features and is perfect for showing a senior and all his style and personality.

downtown rochester senior portraits

downtown rochester senior portraits

downtown rochester senior portraits

downtown rochester senior portraits


Stoney Creek High School Varsity Sports Senior Portraits

I love incorporating photos at the high school, and Stoney Creek High School makes an especially great backdrop.

stoney creek high school senior portrait

stoney creek soccer senior portrait


Reid’s session was so much fun, running around town and multiple times checking on the football/soccer field availability.  Along the way some great laughs were shared.  Reid sure did represent!  I love his style and he rocks the soccer clothes and varsity jacket.  Wishing him a very bright future!

I feel bad about the Class of 2020 Seniors and all that they are missing out on.  Wishing them all health now and for years to come.  I’m glad they will have their portraits to look back on and reminisce about all the good times they had.  I look forward to brighter days for all of them.  Their strength, even though they may not feel it every day, will move them forward.   For the Class of 2021 I hope to provide them with some great memories as they move forward, past these crazy times, that we will never fully move away from.  But I strive to help them remember some bright spots that can’t be taken away.  These days will not leave us but I strive to bring out brightness to help us all overcome and be a little stronger and cherish what is important to us.

I’d love to talk to you about your customized Senior Portrait session!







Tips for choosing a great senior photographer

Tips for choosing a great senior photographer

I’d love to share some tips for choosing a great senior photographer.  I’d love to be your metro Detroit senior photographer of choice.

Junior year of high school is so full of decisions to be made by both the student and the parent.  How many times should they take the SAT or ACT?  What the heck is FAFSA and do I have to do it?  How many AP classes should I take my Senior year?  How many college tours should I go on?  Which classes are best to start with and transfer from a Community College?  How much should I expect to spend on prom?  Do I have to go to a certain photographer for the yearbook photo? The list goes on…  I’d like to help you with the decision of choosing a senior photographer.  By the way, let’s take care of the yearbook photo question.  I include yearbook photos with my sessions.  Most public schools do not require a certain photographer.  I am able to meet the restrictions for many schools and take care of submitting the image for you.

Tips for choosing a great Senior Photographer

Specialty art products

Are you looking for digital files or a photographer that will work with you through the whole process and provide you with heirloom products that stand the test of time?  I do offer digital file packages so that is covered.  Whew!  And for those of you who want more, my heart is truly in the products that I provide.  Have you purchased a photo session in the past and did you get digital files or products?  If you purchased digital files have you printed them, are they on your walls and you are in love with the products you found or is the disc or usb in a drawer somewhere?  I hope those images are on your wall or in a beautiful, appreciated, album or print box.  Let me walk you through the whole process starting with talking about product options and ending with great products in your hand to treasure.

Senior portrait locations

What kind of places speak to your senior?  Is she a country girl who loves wildflowers?  Does your son love the big city or is he happy to roam his home town?  I spend a lot of spare time checking out new locations so that I have something in mind for each Senior that I meet.  Expect to wander a bit during your session and we’ll find some great new spots together as well.  And don’t worry about posing.  I’ll get you started and fine tune your poses as well.  If your senior has a passion I’d love to incorporate that into their session.  Are they into music, mountain biking, theatre, etc.?   While I’m located in Rochester, I’ve done and am happy do sessions from Plymouth and Northville to Grosse Pointe and beyond.  I love Detroit photo sessions too!  I know so many great spots down there and like I mentioned I’m also searching for fresh, fun spots just for your senior.

detroit senior photo session with skyline


Session Preparation

To get the most out of your senior session preparation is key!  I have a lot of information on what to wear and how to prepare for your session.  Each client gets a client portal which houses all their information.  No need to search through countless emails of look for old texts.  My senior magazine is available to get us started on what to expect.  Then we’ll talk in person (I’ll buy the coffee, iced tea or dessert) or over the phone to start planning the session.  Meeting in person is a great way to see some of the great products I offer and I can’t wait for you to check them out!   You may fall in love with a certain product right from the beginning and we can shoot with that product in mind, or you might not settle on one until later and I’ll be there all the way through to help with those decisions.  You can see some of those fine art products on my website, and I’m in the process of any some great new items as well!

I include yearbook photos with my sessions so we’ll check with your school so that I have their requirements.  I’ve been doing this for years with many different schools so no worries.

After your Photo Session

I love to offer the full service so if you are not ready to be let go with a handful of digital files that you may well not getting around to doing anything with then look for a photographer with a well researched offering of products that fit your needs.  After your session we’ll meet a few weeks later to go through your proofs and I’ll have my sample products with me.  From helping to fill a wall or create a wall collection with other portraits, I’m there to help.  Or maybe you would love an album with a duplicate copy for grandparents or yourself if your senior calls dibs on the first one!  From gift prints (8x10s, 5x7s) to wallets and custom graduation announcements I’m here to help you get just what you want!


Please check out my pArt of Life Photography Senior Magazine.  I’d love to talk to you soon about a fun, personalized senior session made just for your senior!